The Drop

Is it seriously April Fool’s? Allow me to post my favorite from the day:

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You might notice things looking a bit different around SoundCloud today. We’re thrilled to be launching the latest iteration to our web platform. And we think you’re going to like it.

The drop in a track can be unpredictable and surprising. Some of you have even told us that you find it unsettling, not knowing when to expect that sense of overwhelming euphoria. Inspired by your feedback, we’ve invented the Dropometer.

Using a unique algorithm (patent pending), the Dropometer is designed to help you prepare yourself for the big moment, whether that means getting in the mental space where you can really break it down, or fixing yourself a fortifying snack.

While we first innovated the Dropometer around dubstep, we’ve identified broad utility for this new functionality across all genres. Look to the Dropometer to find out when to expect a key crescendo in a17th-century symphony or the emotional climax in an episode of This American Life.

The Dropometer is web-only at the moment; we’ll be rolling it out to mobile in the coming weeks, so you can brace yourself for the drop on the go. Let us know what you think, and watch this space: we’ll be bringing you even more advanced features soon!

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You can find the orginal here. I did my best to re-create the hilarity but I apologize if people are upset I didn’t provide the correct credit.